The fast food industry has always been awash with honestly kind of bizarre video game/food teamups. Whether it’s a game sponsored by a chain, like the horrible and creepy, night-mare inducing Sneak King from Burger King (Hungry Jack’s here in Aus), or popular American chain Denny’s, recently known online for their hot memes, partnering with Atari to release updated versions of their classic titles. As you might notice, this is mostly an American kind of thing. Of course.
But now Australia has its own video game/fast food deal, thanks to Dominos and Square Enix! For the honestly pretty good price of $49.95, players get three traditional pizzas, 1 garlic bread, 1 1.25L drink and, the real highlight of the deal, a copy of Final Fantasy XIV Complete Edition download (for PS4 or Windows), and the DLC, A Realm Reborn, Heavensward and the shiny new Stormblood.
I’d be pretty happy with all that. Players order online, have a code emailed to them and then their pizza presumably delivered to them, or picked up, because pizza can’t be emailed. At this stage.
As if that wasn’t enough, Dominos has come up with cute unique flavours for the occasion. They’re all very familiar pizzas, like Moogles Meatlovers or Heavensward Hawaiian, but then there are a bunch of other cute names, such as Curious Cactuar or Chocobo Chow.
You can see for yourself here.
Of course, whether this is a good thing or part of a concerning trend is also up for debate. I mean, it’s not exactly a good thing to be marketing fast food combined with video games when we already have an obesity problem in Australia. And it really doesn’t help the stereotype of fat gamers living in basements, chowing down on McDonalds, surrounded by old food wrappers.
It’s a bit of a tricky one, but then, one could argue marketing as a whole is a tricky subject with no black and white answers that always leaves you feeling kind of satisfied, but also kind of uncomfortable.
Maybe if it wasn’t always the unhealthy choices that were marketed toward gamers, and maybe a salad based on Pikmin, or a fitness program based around Tekken.
But at the same time, I don’t think I can be mad at pizza. Or Final Fantasy. And if there was a Dominos in my town, I fear I might fall into this very trap.