Ubisoft: The Division player numbers aren’t actually back to launch levels

Following the release of patch 1.4, Ubisoft triumphantly announced that The Division’s player numbers were back to launch levels. This is extremely impressive given the insane launch that The Division had. It’s also not true.


Anne Blondel

Ubisoft has now retracted that statement, and the executive responsible has revised her original statement. Speaking with PCGamesN, Ubisoft’s Anne Blondel said this:

“This was a miscommunication – what I meant to say is the numbers for The Division are trending back in a positive direction, thanks to what we’ve seen with patch 1.4 and other updates the team has delivered. What I should have said is, we think it’s possible that The Division follows a similar pattern to Rainbow Six: Siege, which has seen increasing engagement to the point that DAU numbers have equaled those we saw during the launch period.”

Now here’s the thing. This was Blondel’s original statement (also to PCGamesN):

“Since the release of patch 1.4, we went back to the daily active users we had at launch, because people were [so impressed].”

I don’t want to assume the worst of anybody. That’s totally against my nature.

However, it definitely did NOT seem like she “meant to say” that “the numbers for The Division are trending back in a positive direction.”

It definitely seems like she meant to say that daily active users returned to launch levels. I don’t want to believe that she lied, I want to believe that it was just some sort of error between her and whoever monitors those numbers, and hopefully that is the case; but, I don’t want this political BS of, “what I meant to say.” She meant to say what she said, and what she said was wrong. No, she probably didn’t inherently lie, but she should admit the mistake.

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