Pokémon GO, love it or hate it, is a fascinating phenomenon to examine. It’s immense success provides an interesting look into what will be the future of gaming.
PoGO has met some incredible milestones since it’s July release, but the most recent ones are perhaps the best yet.
First off is downloads. Pokémon GO has surpassed 500 million downloads, as told by Niantic CEO John Hanke at the Apple Event yesterday. That is an amazing number for Pokémon. Whilst no one can deny Pokémon’s immense popularity, but it has not seen such an amazing level of interest in quite some time.
Secondly, but most importantly, is the level of activity that Pokémon GO has caused. Collectively, players have walked (for the most part) 4.6 billion kilometers. For all of my fellow Americans, that is well over 2.9 billion miles. To put that into perspective, that’s the distance around the Earth… over 114,786 times. For even more perspective, that’s the distance from Earth to Pluto. That level of activity and initiative amongst a culture that is stereotyped to be couch potatoes is incredibly important.
Hopefully, as the world of gaming continues to evolve, we will see more and more genuinely fun games that get people moving.