Nintendo President Reggie Fils-Aimé has spoken about the upcoming Nintendo console, the NX, and saying that, “we have to do better when we launch the NX.” This should come at no surprise.
Speaking in an interview with [a]list, Reggie said:
One of the things that we have to do better when we launch the NX—we have to do a better job communicating the positioning for the product. We have to do a better job helping people to understand its uniqueness and what that means for the game playing experience. And we have to do a better job from a software planning standpoint to have that continuous beat of great new games that are motivating more and more people to pick up the hardware and more and more people to pick up the software. Those are the critical lessons. And as I verbalize them, they’re really traditional lessons within the industry. You have to make sure people understand the concept, you have to make sure you’ve got a great library of games, and when you do that, you tend to do well.
The President is, of course, referring to the disaster that was Wii U marketing. The console is the worst selling console in Nintendo history, having only half of the lifetime sales of the GameCube.
Nintendo has been in this video game business over 30 years. We have a rich legacy of wonderful IP. Those are strengths that we have that our competitors don’t, and so leveraging those strengths as we drive our business forward is going to be critically important.
Ignoring the redundancy of the words “critically important,” it seems like Nintendo is really attempting to lean heavily on their history with consumers, but at this point, they’re past that point.
Nintendo is a lot like that old piece of junk car that your parents had when you were little, and they kept trying to fix it all the time, but it just kept getting worse, and you couldn’t trust it after a while, so you just stopped driving it.
That isn’t to say that Nintendo is junk; I love my old Nintendos and most people say the same thing. I have a triforce tattoo as my one and only tattoo.
However, the keyword there is “old” Nintendos. For Nintendo to find success, they must invest in pandering to player’s nostalgia. They definitely do this, but when it comes to their consoles, they’re always thinking too far ahead. Nintendo should follow the Apple style of development. Leave the progress to the competitors, allow them to hash out the tech, and then follow suit with a better version.
Nintendo had its hay-day as something new. They need to settle in to being the place that gamers can go back to when they’re tired of the Overwatch’s and Call of Duty’s of the world.
The Nintendo NX is set for launch in March of 2017.