While 2K kinda relies on people sitting on couches playing video games, the Australian arm of the company is making an effort to get people up and active. The publisher is sponsoring a basketball program for Indigenous young people aged 12-18 years old, kicking off tonight at 5pm in the Sydney suburb of Redfern.
Alfie Brody, VP of Marketing for NBA 2K explains:
Australian consumers are some of our most passionate fans. We’ve already given them the Boomers in NBA 2K17, now it’s time to give something back to the community.
The “Friday Night Live” youth basketball program is hosted by the National Centre for Indigenous Excellence (NCIE), and features 3-on-3 competitions and training drills, as well as life skills, personal development, and cultural well-being workshops.
Kirstie Parker, CEO of NCIE suggests that there’s still an opportunity to shoot some virtual hoops:
NCIE is delighted to be working with 2K. Their sponsorship of the “Friday Night Live” program means we can host more young people, put on more workshops and – of course – we can now play NBA 2K in our very own Gaming Lounge!
If you want to support 2K in their endeavours, the easiest way to do that is, y’know, buy a game or two. NBA 2K17 is out on September 16 for Xbox 360, Xbox One, PS3, PS4 and Windows PC. You can pick it up either in the Standard Edition or the Kobe Bryant Legend Edition, depending on your allegiances. Do it for the kids, y’know?