EA announces Play to Give campaign to raise money for charities

Today at E3 2016, EA talked a lot about “Play” – and one of the highlights is a new program know as Play to Give. The team wants to “celebrate the global gaming community” and help foster a better world.

Kicking off today – June 12 – there are five in-game challenges that are being rolled out to help raise money for charity. The publisher’s already confirmed that a total of $1 million will be distributed to these five organisations – but we don’t know quite how it’ll be split up just yet.

The charities in luck include:

  • Code.org
  • Code2040
  • HeForShe
  • National Center for Women & Information Technology
  • SpecialEffect

These organizations give back to our player communities, support a more inclusive environment in videogames and help support and foster future game-makers. We’re excited to support them!

So, what can you do? Here’s the challenges that are unlocked today!

Battlefield 4 and Battlefield Hardline

Earn a Gold Battlepack by providing supplies to your teammates in need. As a community, Battlefield 4 players are challenged with getting a 45 million total re-supply score and Battlefield Hardline players are challenged with getting a 5 million re-supply score from June 12-17. By achieving either of those goals, contributing players will get rewarded with an extra Gold Battlepack via Battlelog.
Star Wars Battlefront

Players who complete any multiplayer match from June 12-14 can participate in the 3X Score Event, earning triple score and credits.
Star Wars Galaxy of Heroes

Deploy a squad of some of the most powerful female characters in Star Wars™ against the droids.

Participate in the Play to Give Cup in FIFA Ultimate Team during EA PLAY. Win the tournament and you will receive an untradeable Rare Mega Pack. Any future tournament wins in the Play to Give Cup will get you a Premium Coins Pack.
Madden NFL 16

Play Madden Ultimate Team in Madden NFL 16 from June 12-19 and complete a short objective list to receive 2,040 coins and a Pro Pack.

For more information on the campaign, head to the EA Play website and do some reading… then try your luck on the battlefield (or the football field) – every little bit helps!

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