Wargaming and Disney follow EA and Activison by not attending E3 2016

E3, the biggest gaming trade show of the year, has had another two major companies decide not to attend the event is year; as it will not be beneficial to their current direction.


World of Tanks: M4A3E8 Fury

World of Tanks


A report from VentureBeat outlines both Wargaming and Disney have decided not to attend E3 this year. This news comes on the back of EA announcing that they too will not have a presence on the show floor this year; with Activision following suit earlier this week. That brings the current total to four major companies deciding to abandon having a presence on the trade show floor.


Disney Infinity 3.0

Disney Infinity 3.0


In a statement to VentureBeat, a Wargaming representative said:

From a company perspective, we’re focusing a large majority of activities on events focused on our players and community. Whether it’s a small group of players or hundreds at one of our player gatherings, they’re our main priority. From a strictly business perspective, E3 just doesn’t fit our current direction. It’s a show that is very centralized on retail product, and as a free-to-play digital download gaming company, we’ve realized that while the show may be a good fit for lots of other publishers and developers, it’s currently not a great fit for us.

Electronic Arts will still have a presence per se, with EA hosting ‘EA Play’ next door to E3 at the Nokia Theater. Disney has stated it too has plans for a consumer focused event too, but has not as of released any concrete details.

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