2016 is a damn good year to be the United States Patent and Trademark Office in the world of games media. Yet again we have two industry heavy weights duking it out over apparent trademark infringement. This time our contenders are Electronic Arts and Ubisoft, and their prize: a trademark over the word ‘Ghost’.
Ubisoft has lodged an opposition against EA’s trademark application for the name “Ghost,” according to records kept by the United States Patent and Trademark Office.
Ubisoft has cited its own trademark of the phrase “ghost recon” as the reason why EA’s trademark should not able allowed to go forward.
“Consumers are likely to believe, mistakenly, that the goods and services Applicant [EA] offers under Applicant’s Mark are provided, sponsored, endorsed, or approved by Opposers [Ubisoft], or are in some way affiliated, connected, or associated with opposers,” reads the official documents.
This legal drama- which honestly isn’t even fit for a LifeTime adaption- has been going for a while, with EA sending in two separate applications for “ghost” in March 18, 2015. Ubisoft were quick to rebuttal, receiving two extensions to formally oppose the trademarks in September and November. The November extension gave Ubisoft until the end of January 2016 to formally counter EA’s move.
It’s not quite clear why EA is attempting to trademark the term ‘Ghost’, but the publisher has until March 9 to respond to Ubisoft; if it does not, the case will be taken to court.