Electronic Arts announced today that they are relinquishing their booths on the showfloor of E3 2016, instead choosing to stage an off-site event that will be ‘more accessible to fans’.
EA has dubbed this three day solo event EA Play, which will be held at Club Nokia near the Los Angeles Convention Center and will be open to the general public. The event spans June 12 to June 14, with a companion event also being held in London on June 12.
On top of all that, EA will also move its annual pre-E3 keynote to the Sunday preceding E3 (June 12).
In a statement to VG24/7, EA said:
We are taking our commitment to put our players first further this year by creating a play experience built around them.
Hosting our own event allows us to connect directly with our players and create a meaningful experience for them. In Los Angeles, our players will have access to the games on Monday. We will open up the event to the industry on Tuesday, allowing those who are in town for E3 to see our games and join the experience.
We’ll unveil more in the months ahead about the games.
EA has also clarified that the event will be free entry.
Attendees will be able to try out various demos, watch live events and special guest appearances, participate in competitions, score exclusive memorabilia and more.
Sign ups to attend are handled through the official event site.