Smedley cancels Hero’s Song Kickstarter after one week

The Kickstarter campaign to crowdfund studio Pixelmage Games’ debut title Hero’s Song has been cancelled after only one week, according to an announcement from the studio this morning.


Hero's Song

Hero’s Song


Company founder and former Sony Online Entertainment boss John Smedley detailed the reasons in an update to the Kickstarter page, saying the decision was due to “the reality that we aren’t going to reach our funding goals.”

This was our first Kickstarter and we made mistakes along the way,” he wrote in the post. “I want to acknowledge that right up front. We put a lot of time and effort into the Kickstarter, but it’s obvious missing things like physical goods hampered our efforts.

It’s also fair to say because we’re early that we didn’t have enough gameplay to show the game off enough to get people over the hump.

The studio sought $800,000 in funding to create the “open world, rogue-like fantasy sandbox” game, which would be combined with $1 million already offered by outside investors.

Up until the cancellation of the campaign, Hero’s Song had 3,037 backers who donated $136,849 toward the previously mentioned $800,000 goal.


Hero's Song

Hero’s Song


Even with the cancellation of the crowdfunding campaign, Smedley confirmed that Pixelmage will continue to develop the title; due mainly to the recent extra capitol of additional private investors. The studio expects the game to make its previously announced October launch window.

Smedley has promised “complete transparency” of Hero’s Song’s development process, with updates being provided via Twitch streams and the games official website.

When the game launches for Windows PC it is set to cost $19.99 (USD), with a collectors edition being offered for $49.99 (USD) too.


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