Louis Vuitton has enlisted some unusual help for its latest ad campaign, working with Square Enix to make Final Fantasy 13’s Lightning a virtual star. The pink-haired heroine is part of the French designer’s SS2016 collection, with a short clip shared to social media.
Reality and fantasy become one. Lightning a genuine heroine in the new @louisvuitton series 4 ad campaign.
The footage first appeared on Instagram, with LV’s creative director Nicolas Ghesquiere sharing a short clip of the JRPG star in action. Ghesquiere also confirmed that this is a 100% legitimate collaboration, rather than a fan-service mashup: LV is working closely with Final Fantasy designer Tetsuya Nomura on new projects for the fashion house’s latest campaigns.
Louis Vuitton SS16 look focusses on laser-cut leather, with an aggressive, futuristic aesthetic. Women wear slim-fit pants and flowing embroidered dresses, decorative blouses and even one-piece overalls. Motorbike jackets, leather gauntlets and spiked handbags abound. Described as a “sci-fi obsessive”, Ghesquiere has tipped his cap to Evangelion, Minecraft and Tron: Legacy with his latest collection.
…and while this might seem a somewhat unusual direction for a video game character, it’s not actually the first time Lightning has taken to modelling. Back in 2012, she starred alongside her Final Fantasy 13 colleagues to advertise a line of Prada menswear.