Blizzard focused on Overwatch’s gameplay rather than monetizsation

In an industry where DLCs, Season Passes and paid-for post launch addition content are planned far before a products launch, Blizzard’s team-based shooter Overwatch is sticking out; as the company hasn’t decided how it plans to monetize post-launch content.



Speaking with Eurogamer, game director Jeff Kaplan reiterated that post-launch heroes and maps will be introduced to the game as free updates. Kaplan stated that the team is “really happy” with the current business model, but in regards to future content, the team hasn’t come to a consensus yet.

“We haven’t locked in exactly whether there’ll be additional monetizsation after launch or not,” said Kaplan. “Some of that is because we want to watch the launch itself and see how successful that is, and see what sort of player base we end up with and see how engaged they are.”

“Our biggest concern with Overwatch isn’t about how many ways in which we can monetize people, but making sure that the game is really fun. From there, it’s easier to figure out what to do.”

“All the heroes are going to be included and as gamers, we thought it was a very straightforward, easy to understand business model,” Kaplam explained. “You focus less on the business model and more on the game itself.”

“Collectively, the Overwatch team and the Blizzard executive team were able to say that for this game, when we patch in new heroes or a new map, you’re going to be able to get it for free,” Kaplam continued.

All versions of Overwatch, whether it be on PC, Xbox One or PlayStation 4 will come with 21 heroes, all maps, content and gameplay features. There are no concrete dates set for a release as of yet, with Blizzard aiming for spring 2016, “on or before” June 21.

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