A new theme park is planned for Kuala Lumpur, focussing on Ubisoft‘s best-selling games. The French company has announced the 10,000 square meter attraction, promising rides, shows and other fun things inspired by Assassin’s Creed, Just Dance and – of course – Rabbids.
The project is part of the company’s plans to branch out beyond video games. It’s being organised by Ubisoft Motion Pictures, which is also bringing Ubisoft titles to cinema. The team created the award-winning Rabbids dark ride for the Futuroscope theme park in France, so this new park is an expansion of that.
Jean de Rivières is senior vice president of Ubisoft Motion Pictures:
Ubisoft’s intention for this park is to immerse people in reactive worlds where they can interact with each other and become the heroes of their own life-sized game.
Ubisoft is working on producing all digital media for the rides, helping to ensure that visitors enjoy the best possible experience within the park.
…so, why Malaysia? De Rivières references a 2014 report form the World Tourism Organisation:
Malaysia is the second-most-visited country in Asia. There is room for multiple projects to take root in the region and a growing middle class with an increasing income and appetite for entertainment.
The Ubisoft theme park – as yet unnamed – is slated to open in 2020, meaning it might be a little early to speculate just which games will be featured as attractions – we’re hoping for a Petz area, full of puppies and kittens. Sound okay to you?