In case you didn’t realise just how lucrative the deal was between Nintendo and mobile games publisher DeNA, let’s apply some numbers. DeNA Chief Executive Isao Moriyasu has stated that the studio wants to make 3 billion yen per month through games created with Nintendo. That’s around AU$33 million – and the money’s expected to start rolling in later this year.
Moriyasu tells Reuters about the surprisingly-simple plan:
We want to create games that will be played by hundreds of millions of people. We want to create multiple hit games rather than aiming to succeed with just one powerful IP element.
For what it’s worth, the 3bn yen expectation isn’t just a number Moriyasu has plucked out of thin air. DeNA‘s smartphone game Kaito Royale, which was turned into a TV series, has already reached that milestone. Moriyasu says the team “wants to surpass that” with upcoming Nintendo games.
Of course, the aim is a bit higher this time around. Details on the joint partnership have not been revealed, but analysts have commented that Nintendo is likely to take around 70% of any income.