Mobile games go all RED for charity

Things are looking a bit rosy on the iTunes App Store this week, as a bunch of mobile games sign up to Apps for Red. A portion of sales from these games will be given to charity to help combat AIDS in African nations.

AppsForRed-2014

The (RED) charity started in 2006, founded by U2 frontman Bono and activist Bobby Shriver. While it’s traditionally held strong ties with Apple (who sold a (RED) branded iPod in previous years), the charity has branched out to embrace other companies and fundraising promotions, focussing around World AIDS Day (December 1).

This year, games included in Apps for Red include:

  • Angry Birds
  • Bubble Witch 2 Saga
  • Clash of Clans
  • CSR Racing
  • Cut the Rope 2
  • Despicable Me: Minion Rush
  • Farmville 2: Country Escape
  • FIFA 15: Ultimate Team
  • Frozen Free Fall
  • Kim Kardashian: Hollywood
  • Monument Valley
  • Puzzle & Dragons
  • Rayman Fiesta Run
  • The Sims FreePlay
  • Threes

Running until December 7th, these games may offer specially branded in-game content as a way of supporting (RED). Some are donating 100% of all funds raised, others are offering in-game content and items for sale – for more details, head to the iTunes App Store.

(RED) has raised more than $275 million since it was founded in 2006, and continues to raise awareness of the disease as well as helping to advance treatment of HIV and AIDS around the world.

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