In an intriguing business move, Xbox is taking its digital content back into the real world. A new retail partnership will see Australian retailers stocking digital codes, redeemable for “select game add-ons, season passes, consumables and full game downloads”.
Jeremy Hinton, Business Group Lead for Interactive Entertainment at Microsoft in Australia, comments:
Xbox Live has always been at the forefront of digital experiences in Australia and around the world. By giving consumers access to our finest digital content at retail, it’s just another way in which we can offer amazing choice, and allow them to access our services in the way that best suits them. It also gives our retail partners like JB Hi-Fi the exciting opportunity to provide our ever expanding digital product range to their customers in-store.
The deal launches this week, and will feature a selection of “the biggest current titles” – including Minecraft, the Car Pass DLC from Forza Horizon 2, virtual currency for NBA 2K15 and Shark Cards for Grand Theft Auto Online. It’s a short list at the moment, but Microsoft promises that more games – both new releases and popular back catalogue titles – will be added over time. And yes, it’s Xbox One-focussed at the moment, but Xbox 360 gamers won’t miss out!
These retail/virtual codes are available through a partnership with JB Hi-Fi, and seem to be conveniently launching juuust before the gift-giving season.