We’ve been burned before when it comes to game companies registering curious trademarks, but today’s offering seems to be legit. Microsoft has filed paperwork to claim the name “Battletoads“, claiming it will use the trademark for “game software”.
Following questions around the discovery, Microsoft has actually responded, sort of:
Microsoft often acquires various trademarks as part of its ongoing business strategy, but beyond that we have no comment.
While that’s a quite definite non-answer, the fact the company made a statement on the topic that doesn’t immediately shut down a rumour is pretty telling. As recently as last week, a fake Fallout-related trademark was registered in Germany, prompting Bethesda to jump into defensive mode.
Battletoads is considered to be one of the most difficult games of all time. The infamously tough beat ’em up starring Rash, Zitz and Pimple hit the NES back in 1991, thanks to beloved studio Rare. The company is now owned by Microsoft, and while the developers have most recently been working on Kinect sports games, the publisher’s been experimenting with some of their older games.