I think we can all agree that we thought pizza, of all things, would the last bastion for humanity. Well, it looks like we were wrong! A New Zealand pizza house, aptly named Hell Pizza, has launched possibly the greatest pizza-related advertising gimmick ever, in the form of an augmented reality game.
Once customers have the app installed, all they have to do is point their mobile device at the pizza box and BAM! The box is will transform into the game world, filled with hordes of the undead.
Sure, the game itself looks pretty simplistic, asking you to mow down zombies to protect your beloved pizza store, but the hook is that you can actually win free food and vouchers! What a wonderful age we live in!
This promotional game and its allure of free pizza is only available to New Zealand residents.