If you thought that everybody on your Facebook friends list was playing Candy Crush Saga, you’re almost right. One in five users of the social network have at least dabbled with the colour-matching casual game, racking up more than 150 billion individual games in just 18 months.
The news comes as King celebrates the first anniversary of the smash hit game’s mobile release (it hit King.com and Facebook seven months earlier) by releasing a bunch of statistics.
- Over 150 billion individual games have been played to date
- 61 per cent of UK Candy Crush Saga fans say that they play whilst on their daily commute on public transport, while 78 per cent of US fans revealed that they enjoy switching-and-matching most whilst watching the TV.
- One in every 23 Facebook users worldwide is now a fan of Candy Crush Saga
- The most popular time that fans play Candy Crush Saga is between the hours of 6-9pm in the evening, and Sundays are the favourite day to play.
- Level 65 is the most notorious for being the level that people got most stuck on but also generates the most excitement and celebrations once completed.
The “deliciously colourful” game has been installed more than half a billion times on mobile devices and Facebook. Tommy Palm, from developer King comments:
The past year has been one of the most exciting times for King since Candy Crush Saga launched on mobile. The incredible milestone of more than half a billion downloads of the game, as well as the continued enthusiasm from our community, really delights the entire King team. Fans can look forward to even more exciting new Candy Crush Saga content over the coming months, including an exciting new twist to the game.
After 18 months online, Candy Crush Saga boasts more than 455 levels on smartphones (both iOS and Android), and has just broken the 500 level milestone on Facebook. The match-three mechanic may have been ridiculed for being just-another-version of other popular titles, but either way, King is raking in an estimated $633,000 per day from the US iTunes App Store alone, just from that one title.