The fact it’s a mere $29.99 on Steam doesn’t hurt, of course.
It’s a new direction for Starbreeze, best known for its work on The Darkness, Syndicate and the Chronicles of Riddick series.
In 2012, the indie studio picked up Overkill Software, developers of the original Payday: The Heist, already hard at work on the sequel. As part of the deal, Starbreeze offered Overkill its first boxed release: By May 2013, Payday 2 had become “too big” to rely on a simple digital-only release.
In a statement (translated from the Swedish by GameChup), Overkill CEO Bo Andersson-Klint explains what this means:
We now look forward to the royalty income that can secure the company’s development of its own IP in the future. That Payday 2 generates revenue for the company six days before the release is of course very unusual for games of this size and strengthens the long-term nature of our strategy.
Officially, the numbers mean that Starbreeze has been able to pay back all the money publisher 505 Games invested in the title – before the game’s even hit shelves.
Payday 2 hits Steam on August 13th, with a console release following a few days later.