The launch of innovative new console Ouya was plagued by multiple issues – late shipments, missing controllers and tardy customer service when dealing with it all. So, the company has decided to apologise the best way it knows how: By offering free store credit to its Kickstarter backers.
In an email sent to supporters, Ouya CEO Julie Uhrman has announced that US$13.37 will be handed out to everyone who contributed to the funding of the new Android console.
It wasn’t OK that some of you – our most loyal supporters – didn’t get your Ouya until after it was on store shelves. Others had an issue with our still-new customer service. Despite your frustrations, you’ve played on, putting up with our bumps and bugs as we work to get better every day.
Uhrman explains that simply telling fans how much they are appreciated isn’t enough – “We want to show it”.
Now, if only fans would show Ouya how much the console is appreciated, things might be even: Just 27% of Ouya buyers have actually purchased a game since the console’s launch, with most preferring to stick with free software, demos and emulators.