It might seem counterintuitive, but going free-to-play has seen Star Wars: The Old Republic more than double its monthly revenue. EA has confirmed to investors that the move also saw a significant jump in player numbers, suggesting that – despite the initial backlash – F2P and microtransactions might not be all that bad.
EA‘s president of labels Frank Gibeau explains that more than 1.7 million new players tried the game out after the change, with Star Wars: The Old Republic paid subscription numbers now settling “just under half a million”. (Remember, it’s possible to play without subscribing.)
It’s not quite World of Warcraft figures, but for a much younger game, with a very different payment structure, it’s nothing to scoff at.
Gibeau has promised new content for the game “every six weeks or so”, and we’re guessing that following this one’s success, EA‘s next MMO title might skip the middle bit and simply launch with a free-to-play subscription model.