SimCity Social axed in latest EA closures

It’s a sad day for EA casual gamers, as the multi-national company announces plans to take not one, but three Facebook-based titles offline. Fans of Pet Society, SimCity Social and The Sims Social will have to find something else to do with their spare time, with the publisher citing dwindling player numbers as the reason for the retirement.

An official statement explains:

After millions of people initially logged in to play these games, the number of players and amount of activity has fallen off. For people who have seen other recent shutdowns of social games, perhaps this is not surprising.

SimCity Social was one of Player Attacks’ highlights of E3 2012, launching online in July last year. The Sims Social arrived in August 2011, while Pet Society has been around since 2009.

This is hardly the end of the EA brand on social networks, however, with the company standing proudly behind its PopCap brand – including Solitaire Blitz, Bejeweled Blitz and the upcoming Plants vs. Zombies Adventures.

…and that, my friends, is where the idea of compensation comes in. EA is promising a “special offer” for fans of the three doomed games, in an effort to keep you interested in the publisher. “You’re a valued fan,” the statement reads, “And we want to make sure you get a smooth transition to PopCap.”

The sentiment is lovely, but it does feel a little like we’re just a commodity, doesn’t it?

For more information, head to the individual FAQ pages for The Sims Social, SimCity Social and Pet Society – all three games will be taken offline on June 14th.

(In other news, it is unclear just how these closures will affect primary developer, PlayFish. We’ll keep you posted.)

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