Siobhan Reddy, co-founder and studio director of LittleBigPlanet creator Media Molecule, has been named Australian Woman of the Year in the United Kingdom. The Sydney-born, UK-based developer explains the experience is “a bit of a rocket up the bum”.
It’s been a good year for Reddy – earlier in 2013 she was named one of the 100 most powerful women in the UK, in a BBC list. Top of those charts? The Queen.
As a child, Reddy recalls that her mother was “always into technology”, so the family had easy access to computers and gaming consoles – but it was her brother who played games, while the young Reddy was more interested in making short films.
When she moved to England in the late 1990s, Reddy fell on her feet, landing a job in the games industry – something that revealed itself as a dream job.
It combined a lot of the things I was interested in: tech, story telling, music and all of these various things.
Speaking to AAP at an awards ceremony on Wednesday night, Reddy says she plans to work harder to encourage more women to find jobs in this traditionally male-dominated industry.
I’ve had my head down for so long just making things, that I’ve been bad in realising how low the numbers of women are within games.
In the last months I’ve started to think more about how I can encourage young women to get into games.
Part of Reddy’s prize includes a return business class ticket to Australia. She typically returns home once a year to visit her parents and eat some decent takeaway chips.