Love ’em or hate ’em, microtransactions are here to stay, at least according to Electronic Arts, which has made the announcement that the feature is being built into “all” of the publisher’s games, moving forward.
[img_big]center,9565,2013-02-05/ds3_lunar_colony_02_tga_jpgcopy.jpg,Dead Space 3[/img_big]
“The next and much bigger piece [of the business] is microtransactions within games,” he said.
We’re building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business.
Predictably, you can’t just bolt this sort of functionality onto games as we know them. EA has been putting in the effort behind the scenes to firm up a strong back-end to cope with the feature’s increased billing demands. Historically, this had been outsourced, but Jorgensen reports that company Global CTO Rajat Taneja has built an “amazing” system that handles the extra work and manages it “much more profitably”.
The fact of the matter is, it’s your fault.
Consumers are enjoying and embracing that way of the business.
Many gamers complained about the inclusion of microtransactions in recent releases such as Dead Space 3, which gave fans the abilty to buy, rather than find, in-game materials. However, it seems that many more took to the new system and found that it wasn’t all that bad. If you’re still not a fan, too bad. The functionality is set to be included in “all” PC and console games EA produces. You might grow to love it, who knows?