Emerald dream is over: PopCap Dublin closed

It’s official, the Dublin studio of PopCap Games has been closed down by parent company EA. The news comes after a exploratory consultation, which was organised by EA as part of an inquiry into the studio’s profitability.

Stu Taylor, PopCap‘s PR man tweeted the news:

So that’s that then. The emerald dream is over. To the pub, Batman!

[img_big]center,4393,2012-01-18/plantsvszombies-6.jpg,Plants vs. Zombies[/img_big]

PopCap‘s senior director for Worldwide PR, Gareth Chouteau has released an official statement to MCV:

The consultation period in Ireland has been completed, and after having consulted fully with the employee representatives the PopCap leadership team has decided to close our Dublin office.

96 people have been affected by the decision. PopCap has provided outplacement support and many employees have offers in other parts of PopCap, at EA or new opportunities with technology partners in Ireland.

Europe remains a critical market for PopCap and we will continue to grow our presence through centralized services operated from our North American offices and through the extensive European EA network.

In Ireland, EA announced last week the addition of 300 jobs for its European Customer Experience Center in Galway, almost doubling the number of staff. The Galway facility currently employs close to 400 people.

Worldwide, PopCap is still growing, and intends to continue hiring and developing current staff. We will continue to invest in new games, platforms, and markets while we expand the reach of hit franchises like Bejeweled and Plants vs Zombies.

The move is part of EA‘s shifting focus, turning attentions to the mobile market – but PopCap has been quick to point out in the past that rather than blaming the publisher for recent bad news, gamers should be thanking them. Without EA‘s support, PopCap may have been gone long ago.

PopCap‘s remaining employees are working on – among other things – an as-yet-unnamed sequel for Plants vs. Zombies.

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