If you have a spare $8.1 billion, would you consider picking up a 61% stake in Activision Blizzard? French media and telecommunications company Vivendi is reportedly looking for a buyer, and that’s how much it says its share is worth.
Alternatively, you could wait around a while and hope that nobody else wants to buy the whole thing, as Vivendi is reportedly contemplating breaking it up and selling shares.
[img_big]center,9361,2012-06-25/3624Strike_Force_Yemen_ID_Please.jpg,Call of Duty: Black Ops 2 – published by Activision[/img_big]
These allegations were made anonymously to Bloomberg, with the tipper explaining the plans were “private”. Vivendi is on rocky ground at the moment, following the recent ousting of its chief executive, and it’s believed that Chairman Jean-Rene Fourtou is under pressure to rescue his company from a nine-year low. The company board has reportedly been discussing selling “part or all” of its stake in Activision for a month.
Unfortunately for the Paris-based company, the “shifting market” for video games may make Activision a less-than-attractive prospect. As we wait for the next hardware cycle, the industry is moving towards social media and online content, while stepping away from home consoles and packaged retail games (sales of packaged games dropped by 6% in the U.S. last year).