Epic Games has carefully calculated how much time its developers spent creating games, and comparing that to how much money each game has brought the studio. Over the company’s 20 year history, one game came out a clear winner in terms of sheer profitability, and it’s one of the most recent.
[img_big]center,9021,2012-05-31/ScreenShot1.jpg,Infinity Blade: Dungeons[/img_big]
The most profitable game we’ve ever made, in terms of man years invested versus revenue, is actually Infinity Blade. It’s more profitable than Gears of War.
It’s this sort of detail which has lead Epic to its latest strategy: “Unreal Everywhere”, a concept we’ve heard VP Jay Wilbur discuss on a number of occasions, and which Sweeney elaborated on in his presentation, as reported by Gamasutra.
“Put this one engine on all platforms worldwide,” says Sweeney, pointing to dedicated PC clients, web browsers, iOS, Android and consoles.
…and the progression from that? Free-to-play and freemium models, taking a leaf from the Asian market. Guess who just signed a pretty major deal with a significant Chinese company, then?