The Sims enjoy One Day Without Shoes

The Sims FreePlay is forgoing footwear in support of One Day Without Shoes, an annual charity event raising awareness of how much impact shoes can have on a child’s life.

We’re not talking about whether or not life can be improved by the newest, trendiest sneakers – instead, shoe manufacturer TOMS is aiming to promote the fact that millions of children around the world are exposed to injury and disease every day as they live without proper footwear.

Created by Blake Mycoskie, a competitor in the second season of The Amazing Race, TOMS was founded on the premise that for each pair of shoes sold, one pair of new shoes will be given to a child in need – One for One. As a spin-off from that, One Day Without Shoes is designed to call attention to the need for shoes around the world.

So! In The Sims: FreePlay, at midnight April 10th 2012 (that’s midnight your time), your Sims will be given the option to remove their shoes for the day to take part in the fifth annual One Day Without Shoes. If you participate in the offer, you’ll be given a free virtual pair of TOMS shoes for your Sims to wear in-game!

The Sims: FreePlay - One Day Without Shoes

Which will you choose?

If you’d like to kick off your heels in the real world and join EA Mobile, head to the official One Day Without Shoes website to find out more.

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