Angry Birds incentive for anti-bullying actions

Taking a positive action against bullying, abuse or discrimination should be its own reward, but in this world of digital gratification, Rovio has stepped up to offer you something vaguely more tangible.

The Finnish company has joined forces with MTV for the anti-bullying campaign A Thin Line. All you have to do to be part of the first-ever global youth activision initiative for Angry Birds is post a positive action on the Draw Your Line app. As encouragement, Rovio will give you a hint to unlock a secret Golden Egg level in Angry Birds Space.

[img_big]center,9027,2012-03-08/angry_birds_space_pc_splash_1920x1080.jpg,Angry Birds Space[/img_big]

This all kicks off on March 22, when the game is released around the world, and will last throughout April. Those pesky feathered fiends will also become television stars, with an Angry Birds-powered public service announcement set to air on a number of MTV-related channels across the United States and Latin America.

Jason Rzepka, Vice President of MTV Public Affairs explains the match-up:

When we learned that people spend 300 million minutes a day playing Angry Birds, we immediately started brainstorming ways to use the Birds’ superpowers for good – and empower our audience.

We’re thrilled to partner with the visionary folks at Rovio on a ground-breaking way to celebrate the bravery of young people who help stop digital abuse.

Andrew Stalbow, GM of Rovio North America is also pleased with the project:

Cyberbullying is a serious problem, and we hope that this collaboration will be an educational – but also fun – opportunity for our young fans to learn more about how to recognize it, respond to it, and stop it. And it’s not just our young fans — we hope this will also be a great opportunity for parents to get involved, learn more about digital abuse and open up a dialogue with their children. Since we already interact extensively with our fans through our social networks, this campaign is an especially great fit for
us.

…so what constitutes a “positive action”? Something simple like changing your passwords for email or social media websites will do. If you want to go a bit further, then step in to help someone you see being bullied online – or help share A Thin Line resources.

For more tips, head to angrybirds.athinline.org.


This story was featured in Season 1, Episode 5 of Player Attack:

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