PlayStation 3 rules the Australian console roost

It’s official: Australians love their PS3s, with information coming from the local NPD Group confirming a nearly 25% year-on-year uplift in unit sales for Sony.

The number comes from the total PlayStation 3 platform: The console itself, plus software and additional peripheral device sales. That said, the brand’s also responsible for the greatest unit and value share of the local games industry: 25% and 31% respectively. It should also be no surprise that while Modern Warfare 3 sold a bucketload of copies on every platform known to man, it sold the greatest number of units on Sony‘s home console.

[img_big]center,7921,2012-01-17/Liberation_-_Bridge_Defender.jpg,Modern Warfare 3[/img_big]

Michael Ephraim is Managing Director at Sony Computer Entertainment Australia, and he’s a little pleased with the recent news:

Despite a very eventful year, these results signal the PlayStation platform’s leadership position in the interactive games category in Australia. The uplift on PS3 sales was no small feat, in fact, our percentage year-on-year unit growth was triple that of our nearest competitor. In 2012, we plan to further drive this position through our commitment to what PlayStation does best – delivering our customers quality, immersive entertainment experiences that set the benchmark for others to follow.

Added up, there are nearly 1.5 million PS3 consoles lurking around in Australian homes – used as Blu-ray players and media centres as well as merely gaming devices.

The console also enjoyed runaway success in the digital realm via the PlayStation Network, and this is expected to continue throughout 2012, when the brand new and very shiny PlayStation Vita hits local shelves on February 23rd.

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