The new service will provide unlimited viewing of movies and an ever-changing catalogue, in addition to the already-existing DVD and Blu-ray rental by mail service.
To kick things off in style, a promotional offer sees the standard price slashed to just AU$4.99/month, plus two Blu-ray disc rentals thrown in.
After the initial three-month sale period, the price goes back to a standard AU$14.99/month for unlimited movies on-demand. If you’ve already signed up for either the Blu-ray or DVD rental service, it’s a simple matter of upgrading from $7 to $14.
Michael Ephraim, Managing Director of Sony Computer Entertainment Australia explains:
PlayStation 3 in Australia has today made another leap forward in our home entertainment on demand offering with the exciting addition of the home grown Aussie movie subscription service, Quickflix, to our platform. It’s great to be partnering with an innovative, fast growing Australian company making inroads in the multichannel delivery of movie content that will provide our customers even more entertainment choices.
Chris Taylor is Chief Executive Officer at Quickflix, and he’s understandably pleased with the new arrangement:
Our launch on PS3 is an important milestone in the distribution of our digital streaming product, given the popularity of the PS3 console and its rate of connectivity with 1 million devices connected in Australia. Thousands of subscribers are already enjoying the tremendous value of our unlimited movie proposition and with a great launch offer to PlayStation 3 owners, we expect many more to take up our service over the festive season. Quickflix continues to build the catalogue of movies available for streaming and expects to announce more deals with some of the world’s leading content providers in the coming weeks.
This is now the third movie-on-demand service for the PS3 – joining the PlayStation Network Video Store packed with Hollywood blockbusters, and the artier, more independent MUBI. Spoiled for choice, don’tcha think?