Battlefield 3 breaks street date Down Under

When a game as big as Battlefield 3 is just a day or two away from being available to the public, it seems almost inevitable that one retailer, somewhere, will “accidentally” put the game on shelves a little early.

Reports started popping up a few hours ago that a New South Wales Target store had started selling the EA blockbuster today, ahead of the October 27th scheduled launch.

Battlefield 3

Battlefield 3

A JB Hi-Fi employee informed the media. The representative explained that – as one of their competitors is now selling the game, all Australian JB Hi-Fi stores would be doing the same.

All Australian retailers – including JB Hi-Fi and Target – were originally ordered to pull the games from shelves by both EA and the Australian distributor, All Interactive.

It seems that the efforts were too little, too late however – as both GAME and EB Games updated their twitter accounts with news that the game was on sale, and a memo soon circulated from the distributor, saying to all stores – essentially – sell ’em if you got ’em.

If you’d planned on attending a midnight launch for the game this evening, we’re told the events will still be held as organised – but if you’d prefer to be at home playing your newly-acquired game, that makes a lot of sense, too.

This story was featured in Episode 37, Season 2 of playerattack News:

playerattack News is a once-a-week wrap up of the biggest news to hit the pages of playerattack. If you’d like to subscribe, you can do that via RSS feed, through iTunes, or if you’d prefer, subscribe to our YouTube channel.

Tags: , , , , , , , , ,

Facebook Google+ Linkedin Pinterest Reddit Stumbleupon Tumblr N4G Twitter