BF3 pre-orders top 1.25m, EA plans marketing blitz

EA has revealed that upcoming shooter Battlefield 3, still more than a month away from release, has already racked up more than 1.25 million pre-orders.

Eric Brown, CFO at EA announced the magic numbers during a presentation at the Citi 2011 Tech Conference:

To date we have about 1.25 million preorders on Battlefield 3, so it’s still well ahead of its predecessor title, Battlefield: Bad Company 2, in regards to pre-orders in the same number of weeks until launch. So it’s doing very well.

[img_big]center,7473,2011-08-16/bf3_-_co-op_-_exfiltration_-_gamescom_01.jpg,Battlefield 3[/img_big]

Battlefield: Bad Company 2 was launched in March last year, and has sold more than five million copies to date.

BF3 is just one of the blockbusters EA is set to launch in the next 12 months – BioWare‘s upcoming MMO, Star Wars: The Old Republic is also due out in the not-too-distant future.

Both games are taking on significant competition – BF3 is launching at almost the same time as Call of Duty: Modern Warfare 3 from Activision, while SW:TOR is facing up against best-selling MMO behemoth World of Warcraft.

And while some would suggest that Star Wars has the bigger war to fight, Brown has confirmed that EA will be spending more money on marketing the FPS.

We have a pretty extensive campaign planned for Battlefield 3. We have the advantage of a two-and-a-half week early launch window versus our competitor [Modern Warfare 3], and we intend to use that.

Star Wars: The Old Republic

Star Wars: The Old Republic

Compared to The Old Republic, Battlefield 3 is expected to have a shorter lifespan, due to being a packaged game with no persistent online component. That said, don’t expect SW:TOR to be a shrinking violet when it comes to the marketing stakes – Brown has confirmed the company has been watching World of Warcraft “pretty carefully”, to ensure that the new MMO really can stand up against the competition.


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