Eric Brown, CFO at EA announced the magic numbers during a presentation at the Citi 2011 Tech Conference:
To date we have about 1.25 million preorders on Battlefield 3, so it’s still well ahead of its predecessor title, Battlefield: Bad Company 2, in regards to pre-orders in the same number of weeks until launch. So it’s doing very well.
Battlefield: Bad Company 2 was launched in March last year, and has sold more than five million copies to date.
Both games are taking on significant competition – BF3 is launching at almost the same time as Call of Duty: Modern Warfare 3 from Activision, while SW:TOR is facing up against best-selling MMO behemoth World of Warcraft.
We have a pretty extensive campaign planned for Battlefield 3. We have the advantage of a two-and-a-half week early launch window versus our competitor [Modern Warfare 3], and we intend to use that.
Compared to The Old Republic, Battlefield 3 is expected to have a shorter lifespan, due to being a packaged game with no persistent online component. That said, don’t expect SW:TOR to be a shrinking violet when it comes to the marketing stakes – Brown has confirmed the company has been watching World of Warcraft “pretty carefully”, to ensure that the new MMO really can stand up against the competition.
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