Activision unhappy over MW3 domain tomfoolery

The big story of the weekend, of course, is that Activision is a little bit upset with a fan of Battlefield 3. Y’see, that fan happens to own the domain name [surl=http://www.modernwarfare3.com]ModernWarfare3.com[/surl] – which used to host a fansite for the company’s upcoming FPS, Call of Duty: Modern Warfare 3.

Modern Warfare 3

Modern Warfare 3

Last week, however, the site started redirecting fans to [surl=http://www.battlefield.com]Battlefield.com[/surl], a site advertising EA‘s upcoming shooter – Battlefield 3.

Understandably, Activision wasn’t so keen on this move, and has taken the website to the (United States) National Arbitration Forum, filing the company’s first domain name dispute.

Now, it seems that [surl=http://www.modernwarfare3.com]ModernWarfare3.com[/surl] has returned to its old format – mostly, anyway. The site now also bears a logo stating “This website is under siege”, a video titled COD: Modern Warfare 3 IS A JOKE!!, and a large amount of content comparing Modern Warfare 3 most unfavourably with the new Battlefield offering.

Modern Warfare is back. On November 8, 2011, the most over-hyped first-person action series of all-time returns with the copy and paste sequel to the lackluster Call of Duty: Modern Warfare 2. Check out the E3 2011 gameplay demo featuring the Black Tuesday level for a look at the epic fail of the campaign. Pre-Order Call of Duty MW3 Today for Xbox 360, PS3, and PC to secure exclusive bonuses only available online for Modern Warfare 3 fanboys who don’t know that Battlefield 3 is the better game.

It has reportedly cost Activision $2,600 to file the dispute, which will be heard by a three-member panel according to the Uniform Domain Name Dispute Resolution Policy. The publisher has submitted an 11-page document to the court, outlining exactly why Activision feels the domain owner has “no right or legitimate interest” to the name.

It appears that the Respondent supports the game Battlefield from the game developer Electronic Arts (“EA”). EA is one of Complainant’s principal competitors in the video game industry, and Battlefield game competes in the marketplace with Complainant’s MODERN WARFARE games and its other military-themed shooter games in the CALL OF DUTY series.

Gamers around the world are getting a little frustrated by the whole deal, with many calling for a boycott of the “cut-and-paste” Call of Duty: Modern Warfare 3. We’ll keep you posted.

Thanks to Fusible for rounding up all the details!

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