Gameloft's mobile MMO makes a million

While the concepts of “MMORPG”, “casual gaming” and “mobile phones” don’t necessarily always mesh, Gameloft has apparently stumbled onto the winning combination, with Order & Chaos Online generating $1 million in revenue after less than a month of its App Store launch.

Order & Chaos Online

Order & Chaos Online

The game was launched just 20 days ago for the iPhone and iPad and Gameloft is already planning on “massively” expanding the game with an update scheduled for next month.

Gonzague de Vallois, senior vice-president of Publishing for Gameloft is happy:

“We knew that this first real MMORPG experience for iPhone and iPad would meet the quality standards our customers want.

“We are pleased to know that our customers have embraced our innovative business model, and we are anxious to further enrich the gaming experience with this first update, which is eagerly anticipated by our fans.”

Eagerly anticipated is right – the update promises all manner of cool new stuff – new quests, a dedicated chat channel (one for each language!), and even a server migration service. The guys at Gameloft aren’t stopping there, though – future updates are already in the works, promising dungeons and PvP arenas. The intention, of course, is to make Order & Chaos Online the “benchmark” MMORPG for smartphones and tablets.

…like most MMOs, however, Order & Chaos Online comes at a cost. The game itself will set you back something like $6.99, including a three-month subscription. After that, you can either pick up individual monthly subs for $0.99, a three-month pack for $1.99, or six months for $2.99 (all prices from the U.S. App Store). It’ll be interesting to see how notoriously stingy iPhone gamers respond to the subscription model – has Order & Chaos peaked already?


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