Designed to “unite and ignite” gaming’s largest online community, CoD: Elite will also help fans to connect, compete and improve their multiplayer experience.
Eric Hirschberg, CEO of Activision Publishing explains:
“The average Call of Duty player spends 58 minutes per day playing multiplayer. That is more than the average Facebook user spends per day on Facebook. And yet, right now, there are very few tools to unite and super charge that social community.
“Whether it’s allowing you to connect with your friends, or people of a similar skill level, people who live in your city, people who share your favorite passions, join competitive clans or social groups, or upload, view and comment on the incredible mass of player-generated content, or watch and comment on exclusive created content, Call of Duty Elite will give people more ways to connect with fellow players than ever before. Elite will also allow players of every level to improve their game with an intuitive suite of tools, and compete in tournaments for both real and virtual prizes.”
Call of Duty Elite has been created with the intention of resetting the bar. It’s hoping to innovate the industry, and redesign what people expect from multiplayer games – starting when it launches right alongside Call of Duty: Modern Warfare 3 on November 8, 2011.
But how does it work?
The decisions you make in Elite through the mobile or web interfaces will impact on your in-game experience. It’s designed to “engage the community” (that’s a phrase you’ll hear a lot), in three major ways:
- Connect: Call of Duty Elite gives players unprecedented control over their multiplayer experience, transforming it into a true social network. Players can compete against friends, players of similar skill levels and players with similar interests, join groups, join clans, and play in organized tournaments. They can also track the performance, progress and activity of their entire network, both in the game itself, as well as through mobile and web interfaces. Elite will be an “always on” way for players to connect with the Call of Duty community.
- Compete: Call of Duty Elite establishes the most exciting, competitive environment in a multiplayer game. Players will have available a constant stream of events and competitions, tiered to group them with those with similar abilities. Both in-game and real-world prizes will be rewarded to all skill levels.
- Improve: Call of Duty Elite is like having a personal online coach. It provides players with a dynamic strategy guide that tracks their statistics and performances down to the most minute details. It can show gamers how they stack up against their friends or others in the community. Tools and information are provided so players can learn and up their game.
Gamers will also maintain a cohesive career record from this point onwards, with every kill, every game and every progress chronicled over all future Call of Duty releases.
[img_big]center,8017,2011-05-31/2230ELITE_Career-RecentMatches.jpg,Just your recent matches…[/img_big]
“Call of Duty Elite has been tailored for Call of Duty’s diverse base of players — hardcore gamers, casual weekend warriors and even beginners — and additional features will be revealed when we premiere Modern Warfare 3 multiplayer later this summer.
“Over 7 million gamers play Call of Duty online each day logging hundreds of hours of multiplayer per player per year. Of course, the out of the box Call of Duty multiplayer experience that gamers have come to love and expect will continue as is. However, for those players looking for more, Call of Duty Elite will supercharge their experience.”
As we hinted, that supercharging won’t have to happen when you’re in front of the game, either. The Elite service will be available on a whole bunch of platforms – through your game console and the game itself, of course, but also via web browsers and mobile devices, so you can log in whenever, and wherever you want.
[img_big]center,8017,2011-05-31/2233ELITE_Connect-YourGroups.jpg,I expect to see a lot of peanut allergy support groups[/img_big]
Now the elephant in the room – payments. To put it simply, you will not have to pay to access Call of Duty Elite. Think of it kinda like battle.net, it’s just another way of organising multiplayer. But, unlike battle.net, there’s a premium level of membership available for Elite, which will provide “state-of-the-art services, exclusive entertainment programming and all-inclusive game content”, for not-much a month (price still to be determined, anticipated as being less than US$10 a month).
As Activision spokesperson [surl=http://oneofswords.com/]One Of Swords[/surl] sums up:
Short takeaway: COD Elite is like television. CBS, NBC, ABC? Free. Want HBO? Subscribe for a fee. Entirely your choice!
Here’s hoping that clears things up, we know everybody’s a little confused at the moment.
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