Lady Gaga will soon be your new neighbour on FarmVille, as the controversial singer turns to an unusual method of “cultivating” her fan base. Starting May 17th, gamers will be able to hear songs from her new album before they are released anywhere else – all in a nearby farm called GaGaVille (of course!).
It’s not just a matter of hopping on a virtual bus and visiting the farm down the road, either – instead, players will be given tasks to complete in order to unlock the exclusive new tracks every day from May 17 to 19. Non-exclusive additional songs will also be unlocked over the three days afterward, in the lead-up to the album’s launch on May 23rd.
While last year, Zynga and hip-hop artist Dr. Dre worked together to release a track from his album Detox as a bonus in Mafia Wars, this is the first time a farm has been dedicated to a performer – and the first time Zynga has offered exclusive new tunes.
…and why not? Nearly 50 million people worldwide play FarmVille each month, that’s a handy little captive audience right there.
Raquel DiSabatino, Zynga‘s director of entertainment and media chatted about the partnership, while carefully avoiding discussing any financial terms.
“Lady Gaga is as passionate about her fans as we are about our players.
“This really was a great meeting of the minds to create an innovative and playful experience for those folks.”
If you’re in the market to buy game cards for Zynga titles, you might want to pick up a couple of $25s from Best Buy – you’ll get a download of the full album, and enter a draw for a couple of interesting things (like attending Lady Gaga’s next video shoot, or winning a virtual unicorn to put in your farm!).
Don’t play FarmVille? Don’t fret. Zynga has slipped virtual Lady Gaga goods into various other games for you to find. Concert tickets and signed albums are even on offer through Words with Friends, for people who play a “Gaga-esque” word of the day.