April 29th was World Wish Day, and saw Blizzard invite 10 Make-A-Wish children and their families to Blizzard HQ for a day of “fun and games”. Two kids even had their wishes come true, with a behind-the-scenes glimpse of World of Warcraft.
The good fortune didn’t just end with the kids who were able to visit Irvine, either – the MMO publisher announced an $80,000 donation to the Foundation, funded entirely by sales of the Moonkin Hatchling in-game WoW pet, in November/December 2010. 50% of the “adoption fee” went to the charity, which looks after sick kids and their families.
World Wish Day is pretty awesome – in recognition of the day which sparked the global Make-A-Wish Foundation (which has now spread to 41 countries), it’s a global celebration of wish granting! Since the charity’s inception, more than 25,0000 children with life-threatening medical conditions have been granted their most fond wishes, with the Foundation’s help.
It doesn’t sound like this is the last Blizzard/charity collboration, either, as Mike Morhaime, co-founder and CEO of the company explains:
“We’ve had a long relationship with the Make-A-Wish Foundation and are proud to help contribute to the great work they do for children.
“We’re also proud of the spirit and generosity of our players – their enthusiasm for World of Warcraft and for supporting a good cause made this donation possible.”
Even though Blizzard itself is based mainly in America, the charitable donation will be shared between Make-A-Wish in that country, but also the International fund, to help children from across the globe.
David Williams is the president and CEO of Make-A-Wish America:
“Blizzard Entertainment and World of Warcraft players around the world are helping the Make-A-Wish Foundation again this year to improve the quality of life for children with life-threatening medical conditions through this generous donation.
“Children who have their wishes granted feel stronger, more self-confident and are more willing to fight their conditions. Blizzard Entertainment and World of Warcraft players are giving an incredible gift to these courageous children.”
Blizzard‘s latest charity project is raising money for Japan following the earthquake and tsunami in the region earlier this year. 100% of proceeds from the sales of Cenarion Hatchling will go towards the American Red Cross, to help provide shelter, food, emotional support and other assistance to those affected by those events.
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