Earlier today, the page announced:
The day you have been waiting for has arrived!
The update was hastily removed, but sleuthy fans grabbed the game’s new logo and discovered that the page also contained the name of original Assassin’s Creed protagonist, Altair, written in Arabic.
At this stage, Ubisoft are keeping very quiet on the topic. Investors had predicted the publisher’s next announcement would come in May 2011, while gamers were anticipating some Big News to come out of E3.