Following in last week’s unsurprising news, Activision have just announced that Call of Duty: Black Ops has smashed still more records. This time, it was the five-day worldwide sell-through record, formerly held by (you guessed it), Call of Duty: Modern Warfare 2. That only sold $550 million worth of copies, making it the biggest theatrical box office / book / video game launch in history. This year, Treyarch‘s offering has sold through a terrifying $650 million, according to Activision‘s internal estimates.
Bobby Kotick, Activision Blizzard CEO is now sleeping on an even bigger pile of money:
“Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment.
“The title’s success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media. The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard’s leadership role in online entertainment.”
Eric Hirshberg, CEO of Activision Publishing echoes these sentiments:
“There are many reasons for the success of Black Ops, but first and foremost is the fact that our team at Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world.
“There are millions of people all over the world engaging in this community. It’s our job to keep them coming back for more.”
…and he’s not exaggerating. Those “millions of people” have helped to set two more new records, this time on Xbox LIVE.
- More than 5.9 million multiplayer hours were logged playing Call of Duty: Black Ops by end of launch day, November 9.
- More than 2.6 million unique gamers played Call of Duty: Black Ops in one day on November 9.
Don Mattrick, president of the interactive entertainment business at Microsoft is pretty pleased with the figures:
“With a record breaking performance on Xbox LIVE, home to the world’s largest Call of Duty gaming community, Call of Duty: Black Ops has already carved out its legacy as one of the biggest video games in history.
“We congratulate our partners at Activision and Treyarch and are proud to continue offering the best Call of Duty experience to our 25 million global Xbox LIVE members by launching all Call of Duty map packs first on Xbox 360.”
Still more milestones fell for the FPS – best-selling video game launch of all time on Amazon.com and GameStop – and it was, by all accounts, a “tremendous success” on the PS3.
Jack Tretton, President and CEO of Sony Computer Entertainment of America got in on the back-slapping:
“Call of Duty: Black Ops has been an incredible success on PlayStation 3.
“Treyarch’s latest efforts are driving unprecedented traffic to the PlayStation Network with the flagship online experience this holiday season.”
In one of the more amusing statements I’ve seen from a games publisher in a long time, Activision would like you to know that – while everything is going swimmingly at the moment – it is still very early in the holiday shopping season, and they are “cautiously optimistic” about the future of Call of Duty: Black Ops.