As much as I’d like to joke about it, the company has announced that this is the first game in a “major new initiative” for the company. They’re currently planning complementary free-to-play social games to launch in advance of their major releases.
Steve Allison, Senior Vice President of Marketing for Telltale Games explains the move:
“By aligning a social gaming component with our upcoming launch of Back to the Future: The Game on various platforms, we will utilize the drawing power of social media to maximize the effectiveness of all our efforts with the franchise.
“This extension to our product launches is a decisive step in our growth strategy to establish closer connections to our consumers. Social gaming is also a great medium for breaking through competitive noise and the confusion of media fragmentation so that we can communicate directly with a focused, pre-qualified consumer.”
I’d also like to make a witty comment about how the game has been designed to be addictive – but Telltale have admitted that too! Back to the Future: Blitz Through Time is (surprise!) a race against time, where players compete against their friends to gain the high score.
By matching the unstable molecules tucked inside the Flux Capacitor, gamers trigger chemical reactions to enable time travel – accelerate to 88mph and you’ll jump to a new era where you can unlock special multipliers.
Of course there’s the usual badges and achievements thrown in – you can win them for “repeat play” (that is, coming back to the game day after day), or for surpassing milestones set within the game.
…and, y’know, even if it has nothing to do with the upcoming Back to the Future game Telltale are also working on, Blitz Through Time is quite a fun little challenge, offering an interesting twist on the usual match-3 template.