Call of Duty: Black Ops has already become the biggest entertainment launch ever, selling an estimated $360 million worth of games in the first 24 hours of its release – and that’s in North America and the United Kingdom alone. That’s 5.6 million copies, by the way.
It’s the second year in a row that the Call of Duty franchise has set day-one launch records across all forms of entertainment. This year’s release is approximately $50 million ahead of the estimated day-one sell-through of last year’s Call of Duty: Modern Warfare 2, according to internal Activision details. If nothing else, it will continue the debate over which studio is better, Infinity Ward or Treyarch…
Bobby Kotick, CEO of parent company Activision Blizzard, Inc, explains:
“There has never been another entertainment franchise that has set opening day records for two consecutive years and we are on track to outperform last year’s five-day global sales record of $550 million.
“The game’s success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay by delivering the deepest and most intense Call of Duty experience yet. The Call of Duty franchise has over 25 million players around the world that are engaged in billions of hours of online gameplay, and we are committed to supporting them with new content and features on a more frequent and regular basis.”
The number is apparently thanks largely to the more than 12,000 midnight openings around the world – and no thanks to the number of game-squashing bugs and massive lag allegedly experienced by many gamers.