China to suffer Wrath of the Lich King this month

Blizzard have just announced the release date for their World of Warcraft expansion. But it’s not Cataclysm – it’s Wrath of the Lich King, which will launch in mainland China on August 31, 2010.

The second expansion for World of Warcraft launched in western territories back in 2008, and Blizzard have been working with the Chinese to try and secure a release in that country too.

WoW: Wrath of the Lich King

Hell, it's about time...?

Mike Morhaime, CEO and co-founder of Blizzard Entertainment comments:

“We appreciate the continued passion and support that Chinese players have shown for World of Warcraft, and we’re working hard to ensure that they have a topnotch gaming experience when Wrath of the Lich King is released.

“This expansion contains some of the best content we’ve ever created for the game, and we’re excited that Chinese players will soon have a chance to explore everything it has to offer.”

One of the major players in this deal is Chinese company NetEase, and their CEO William Ding seems pretty pleased with the impending launch, too:

“World of Warcraft is one of the most popular online games among Chinese players, and we believe that the new content in Wrath of the Lich King will generate even more excitement.

“We are fully prepared on all fronts to provide great service and support to all of the new and returning players throughout China, and we look forward to welcoming them to Northrend.”

If you cast your mind back to late 2008, you’ll remember that Wrath of the Lich King gave players their first chance to explore the frigid continent of Northrend, which was last explored in Warcraft III: The Frozen Throne. Lich King Arthas Menethil has been shacked up in a secluded citadel, where he endeavours to bring all of Azeroth under his command.

From Howling Fjord to Borean Tundra to the frozen throne itself in Icecrown, gamers can explore new zones and dungeons and gain powerful new abilities, not to mention advancing their characters up to level 80!

…this expansion will also give Chinese gamers their first chance to check out the game’s new Hero class: the terrifying Death Knight.

Sure, it might all be old news to you, but Chinese gamers are thrilled with this news, and there’s an awful lot of them. For more information, head to

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