The average gamer is getting younger

According to research from US industry group the Entertainment Software Association (ESA), the age of the average gamer in the United States decreased in 2009.

In their 2010 Essential Facts About the Computer and Video Game Industry Report, ESA found that the average American gamer is 34, compared to 35 in 2008. Over 26% of gamers are over the age of 50, out-representing the under 18 whippersnappers, who account for 25% of the audience. The 18-49 year old demographic represents the other 49%. The average gamer has been playing games for 12 years.

The report revealed that 67% of American households play video games. Males still dominate the hobby, with only 40% of gamers bearing the Y chromosome. When it comes to buying games, however, the female share increases to 46%, which you could put down to Mums buying on behalf of their under 18 offspring, as 93% of parents are present when games are purchased. 64% of those parents believe that gaming has a positive effect on their kids’ lives. The average age of the game buyer of the household was 40, up from 39 in 2008.

Research for this report comes from a survey of roughly 1,200 American homes that own gaming consoles or a computer used to run entertainment software.

Via: GamePolitics

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