Do the milkshake the milkshake do the shake
If you've ever wanted to pick up an entire gaming IP, now's your chance: Atari has failed to find an outright buyer and is selling off its IPs individually. Prices might be out of the range of your average fanboy, but if you've got a spare $3.5 million, you're in the running to take home the RollerCoaster Tycoon franchise.
That's just the minimum bid, too. All up, the auctions add up to nearly $22.2 million - the largest chunk of that being a $15m pool that includes the rights to the Atari brand itself.
Atari filed for bankruptcy protection back in late January, and contacted a claimed 180 potential buyers. Half of those asked for more details and signed confidentiality, but just 15 submitted actual bids. Atari rejected them all.
Now, bankruptcy papers read by the Wall Street Journal explain:
The Debtors believe that this type of a targeted bidding process affords the Debtors the best opportunity to market the Assets and maximize the value thereof for the benefit of all stakeholders.
The 40 year old company still needs court approval to start the auction process, and hopes to have all bids in by July 10 with a transaction hearing on July 24. Some additional games "of minor value" may also be sold outside of the auctions, with Atari explaining these particular assets have generated "insufficient interest to be included in their own respective category".
I like video games and music and cups of tea and noodles and beagles and colour-cycling LEDs.
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