No Nintendo press conference at E3 2013

Nintendo has confirmed that it will not hold a "large-scale presentation" at this year's E3 Expo. The pre-show press conference is traditionally the most over-hyped element of the event, and Nintendo's departure leaves Microsoft and Sony to stand alone.

The bombshell was dropped as part of this week's financial results briefing, from Satoru Iwata.

His presentation addressed the (somewhat obvious) realisation that investors want hard financial data, distribution partners want to know serious marketing information, but gamers simply want more games - without all that other stuff.

As a result, rather than trying to cram all three audiences into one event, Nintendo has decided to embrace alternative methods - like Nintendo Direct, a way of delivering messages "more appropriately and effectively".

The official word is that Nintendo is "not planning to launch new hardware", instead focussing their E3 efforts on the software side of things - announcing new games and giving people hands-on time.

As a brand new challenge, we are working to establish a new presentation style for E3.

First, we decided not to host a large-scale presentation targeted at everyone in the international audience where we announce new information as we did in the past.
Instead, at the E3 show this year, we are planning to host a few smaller events that are specifically focused on our software lineup for the U.S. market.

Last year, the traditional E3 press conference was supplemented by two additional videos focussing on upcoming Wii U and 3DS titles. This year, Iwata explains that the company is "continuing to investigate ways to deliver information about our games directly to our home audience around the time of E3" - so stay tuned.

Why not check out our latest vidcast!
Player Attack TV: August 21 2015, SE3 EP25 or subscribe to our YouTube channel.

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4 Responses to “No Nintendo press conference at E3 2013”

  1. […] a little concerned by the recent wave of E3 no-shows. First, Nintendo said it would not hold a pre-show press conference (but would still be on the show floor), and then 2K Games announced it wouldn't even go that […]

  2. […] some things change, the more they stay the same. Two weeks ago, Nintendo announced that it would not be hosting its traditional invite-only press event at E3 2013. Now, the publisher has confirmed its alternate plans: Two smaller invite-only events, […]

  3. […] will not hold a traditional pre-E3 press conference this year, but it's certainly planning more than a few things to make up for it. Today's […]

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