Do the milkshake the milkshake do the shake
Good things come in threes, says Blizzard, who has revealed a trio of milestones all relating to the launch week of StarCraft II: Heart of the Swarm. More than 1.1 million copies of the game were sold in just two days, more than 1.1 million viewers tuned into the worldwide launch stream, and more than 1.1 million viewers sat down to watch the Heart of the Swarm tournament at the Major League Gaming Winter Championship last weekend.
...and no, that's not a typo. 1.1 million seems to be Blizzard's lucky number!
If you recall, Blizzard held a 21-hour world-wide launch for Heart of the Swarm, celebrating Kerrigan's imminent arrival with official events in Melbourne, Australia; Seoul, South Korea; Versailles, France; and Irvine, California. Top StarCraft II pro-gamers, the best casters and an assortment of Blizzard personalities popped up in each region to make the event truly special, taking advantage of the curvature of the earth to hold consecutive events for nearly a full day.
Looks like their efforts paid off, with more than 1.1 million logging into the official streams to watch all the action - and still more showing up in person to local events.
Just after the game was launched, however, StarCraft II: Heart of the Swarm took pride of place at the Major League Gaming Winter Championship in Dallas, Texas, where it also proved to be super-popular. With a peak concurrent viewership of more than 157,000 viewers (as reported by Twitch), more than 1.1 million viewers logged in to see StarCraft II: Heart of the Swarm played by the world's pro-gamers.
Mike Morhaime, CEO and cofounder of Blizzard Entertainment explains:
We want to thank the global StarCraft community for the incredible passion and support they've shown for Heart of the Swarm. In addition to a brand-new single-player campaign, we added a ton of enhancements with this expansion to make StarCraft II even more fun to play, and more exciting to watch. We're pleased to see gamers and eSports fans around the world enjoying Heart of the Swarm.
...and finally, the traditional statistic that we expect to follow a game launch: How many copies did it sell? Simply put: More than 1.1 million units of StarCraft II: Heart of the Swarm were sold in the first 48 hours after launch, a number which combines both the digital and retail copies of the game.
Looks like the zerg has arrived.
I like video games and music and cups of tea and noodles and beagles and colour-cycling LEDs.
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