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Unsupervised 8yo spends £980 on virtual donuts

The Simpsons: Tapped Out is a freemium title from EA that puts gamers in the role of Springfield city builder. While the game is free-to-play, impatient fans can use real money to buy virtual donuts to help speed up processes. It seems that eight-year old Theo Rowland-Fry was one of these testy tappers, spending nearly a thousand pounds on in-game goods.

British parents Nick and Lisa Rowland-Fry bought Theo and his sister Evie an iPad to help out with their schoolwork, but admit "We just don't have time to monitor what they are playing".

The Simpsons: Tapped Out

The Simpsons: Tapped Out

Turning a blind eye to the children's gaming habits has cost the Bristol couple plenty - and they are furious that Apple didn't prevent the bill.

Nick explains:

We received no emails alerting us to what was happening. If you buy something on Amazon you have to agree to pay for it, enter additional information to pay and then get a confirmation email so you can keep track. With the iPad it seems to be a free-for-all.

I appreciate children are their target audience but it is not right and there needs to be specific controls in place to stop this from happening.

In a show of good faith, Apple has agreed to refund the £980 bill. That's despite the fact the hardware does have parental control settings, including the ability to turn off in-app purchases.

An Apple spokesperson has explained that these incidents are looked at on a case-by-case basis, and should be reported as soon as possible.

While not acknowledging his own oversight, Nick Rowland-Fry urges parents to be more vigilant:

I dread to think how many people this has happened to and how many it has happened to and they don't even know about it because perhaps it was £50 and they didn't realise.

Apple suggests that families familiarise themselves with the Parents' Guide to iTunes (requires iTunes software), which touches on topics such as not sharing your passwords with the kids, using iTunes gift cards or certificates instead of credit cards, and enabling Parental Controls or Restrictions.

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6 Responses to “Unsupervised 8yo spends £980 on virtual donuts”

  1. […] similar story happened in the UK in March, where another eight-year old spent £980 on virtual donuts in-game. At the time, Apple reminded customers that these situations are addressed on a […]

  2. […] many bills – like this £980 of virtual donuts, and £4k of Smurfberries – have been accumulated through users setting their devices to "always […]

  3. […] is yet to announce if it will offer a refund – similar cases have seen hundreds and thousands of pounds given back to parents, despite apps clearly featuring parental controls to […]

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