Just as the world was starting to get used to the idea of a big new console announcement or two at E3 2013, Sony has up and thrown a spanner into the works, announcing a big, shiny, PlayStation Meeting for February 20th. The last time the manufacturer called a meeting, it revealed a little something now called the PlayStation Vita.
Of course, it's not guaranteed that PlayStation 4 is on the cards, but all signs do currently point to that happening - right down to the absolute lack of detail about the event itself.
If you want to stay informed with all the latest updates, a teaser page has been created, inviting you to sign up, but the big announcement is set to hit at 6pm EST February 20. (What's that in my timezone?)
About a month ago, Microsoft started counting down to E3, leading many to believe that the next Xbox (codenamed Durango) would be announced at the international expo in June.
At the time, Sony CEO Kazuo Hirai announced that Microsoft could make the first move, a statement directly contradicting a whole bunch of independent rumours who claim Sony wants the spotlight shining directly on its console first.
Now, if things pan out as expected, it looks like Sony might just get its wish.
Don't hold your breath for the actual console however - the PlayStation Vita was announced nearly 12 months before the handheld hit shelves, so while we might be hoping for a holiday 2013 hardware influx, it might still be a while off.
I like video games and music and cups of tea and noodles and beagles and colour-cycling LEDs.
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Jimmy the Geek